Writing a blog or keeping an up-to-date news page is a great way of improving your SEO (Search engine optimization) – it is a really natural way of both drawing interested customers to your website and also using keywords on your web pages in a natural and readable way.
Consistently updating your website helps tell Google (and your customers!) that your website (and business!) is fresh and up-to-date.
Looking at it a different way – a shop on the high street would not look good if they kept the same window display for months and months – good retailers change their window displays every few weeks or at least as the seasons change – a good website should use the same approach and keep their newsletters or blogs up-to-date.
Once you have a blog or news page set up on your website, then you can just easily update the content whenever you have a few moments. Blogs are a great way to engage your potential customers and get them to keep coming back to your website.
A blog or news page is a great way of “blowing your own trumpet” and selling the great things about your business.
If you consider the cost of printing a newsletter and sending it out to your customers – then setting up a blog becomes a very cost efficient way of letting the world know about your business.
Just a few ideas – Company news items, special offers, new products, new legislation, your success stories – the possibilities are endless.
I can help write the blog for you – simply provide me with a few bullet points and I’ll do the rest.