A great way of collecting email addresses from your business website is to offer a free download pdf – these are sent out to potential customers when they fill in a simple form with their name and email address. Potential customers who are interested in your business will probably be keen to download some free information. This is a great way of marketing – as you can showcase your area of expertise and also collect email addresses of interested customers – so a win win scenario!!
There are a few things to consider when offering the option of free pdfs from your website:
- Collecting real email addresses – obviously there would be no value if people were able to use fake email addresses
- Sharing direct links to your freebee with the world.
I can set up a free download pdf where you are able to collect only real email addresses and the link to the pdf file only works if it is directed from an email – so this stops anyone picking up your free content.
This is just one of the extras that you can have on your website – please get in touch to find out more.
J Turner Web Services offers website design to businesses in Lichfield, Burton, Tamworth, Sutton Coldfield, Birmingham and further afield.